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The Business Writer
This detailed two-day course covers writing, editing and proofreading, giving you all the skills you need to create successful documents. You will find it invaluable if you work in a role which demands that you write well, such as marketing, PR, communications, customer services or secretarial support.
Under the guidance of a professional writer you will study new techniques, try them for yourself and receive individual feedback and support. You will learn how to plan and structure texts, how to choose an appropriate style and how to write clear, accurate English, even under pressure.
Our Desktop Guide to Business Writing will become a valuable reference book on your return to the office, where you will also benefit from one year of free post-course support.
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Although editing and proofreading are included in this programme, those who wish to perfect these skills are advised to book the two-day Complete Editor, which covers them in greater detail, or the one-day Professional Proofreader.
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The details
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Summary
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2 days
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9.30 am–5.00 pm daily
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Small groups
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Certificates
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A year of free support
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£690.00 + VAT
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A 20% discount is available to registered charities
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"An excellent course. Both the professional manner in which it was run and the content were superb. I have been recommending it to everyone who passes my desk."
Kate Watts
Marketing Assistant
Carewatch
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Locations and dates
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Course programme
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Writing skills
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Communication
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How do we define it?
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Barriers to effective written communication - what can stop it being clear, accurate and successful?
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The key stages: planning, writing, editing and proofreading
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Planning before you write
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The importance of planning
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Defining the scope and purpose of the document
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Knowing your reader - manager, colleague, customer?
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Being clear about how you want the reader to respond
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Preparing an outline
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Structuring your text
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Why structure matters
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Essential principles - don't bury the message; create a logical sequence
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Elementary structure - introduction, development, conclusion
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Nine models for structuring and when to use them:
1. The inverted pyramid
2. Questions and answers
3. SOAP (Situation, Objective, Appraisal, Proposal)
4. Presentation structure
5. Feature structure
6. Chronological order
7. Answering points in the order they were made
8. AIDA (Attention, Interest, Desire, Action)
9. Report structure
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Finalising the outline
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Writing powerful headlines
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What makes a good headline?
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Tips for creating headlines
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Making a strong start
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Writing opening sentences
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Good business style
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Choosing an appropriate tone
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Adapting your style to the needs of the reader and document
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Guidelines for writing in clear, effective English
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Choosing the best words
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Psycholinguistics - cold words and warm words
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Guidelines for choosing words
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Coming to a good end
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Techniques for strong endings
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Presentation
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Creating an attractive, reader-friendly document
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Exercises and feedback
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Editing skills
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The role of the editor
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How editors improve documents
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The difference between editing your own and someone else's text
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On screen or on paper?
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Making sense
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Avoiding the inappropriate
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Cliché
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Jargon
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Management-speak
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Sexism
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Aids to clarity
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Headings
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Bullets
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Tables and diagrams
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Grammar
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Recognising and correcting errors
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Punctuation
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Exercises and feedback
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Proofreading skills
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The role of the proofreader
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The importance of proofreading
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The limitations of spell checkers
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The art of proofreading
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Learning a new way of reading
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Developing an eye for detail
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Knowing when to intervene
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Consistency and corporate style
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Alternative spellings
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Numbers and dates
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Capitals and abbreviations
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Italics and bold
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Tips for effective proofreading
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Improving your technique
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Things to look for - common errors
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An introduction to proof-correction symbols
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Why use symbols?
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General principles for marking errors
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A review of the most useful symbols
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Further development
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Reference books
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Post-course support
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Exercises and feedback
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