The dictionary defines a copywriter as a person who writes the text of
advertising or marketing material. This is true enough, but it gives no
sense of the craft and creativity that goes into writing effective copy.
In our daily lives we are surrounded by copy. It's on television and the
radio, in newspapers, on the Internet and in junk mail. Most of it we
ignore, but some of it we respond to. Why do we react to those few
messages in a million? The answer is that they combine the five principles
of effective copywriting. On this course you will learn how to apply
these principles to make your own copy clear and compelling.
Along the way you will discover why a Brigadier's campaign slogan lost
him the Brazilian election, and why journalists on local radio imagine
a listener called Edna.
You will get a useful manual too, packed with tips and techniques, and a
full year of free support, to help you build your skills. But most
importantly, you will learn how to hook a reader, keep them and secure
their order. In short, you will learn to write great copy.
The details
Summary
1 day
9.30 am–5.00 pm
Small groups
Certificates
A year of free support
£395.00 + VAT
A 20% discount is available to charities and local authorities
"I got a lot out of this course. It was great to have the opportunity to discuss copywriting techniques, practise them and get expert advice."
Summary
