Letter writing course - Stephen Lloyd Training

<body topmargin="0" leftmargin="0" link="#2942BD" vlink="#clrvlink"> <table width="100%" height="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#clrpageback"> <tr> <td valign="top" align="left" width="200" height="100%" bgcolor="#ECECEC" rowspan="2" nowrap> <table bgcolor="#ECECEC" cellspacing="0" cellpadding="0" border="0" width="100%" height="100%"> <tr> <td valign="top" align="left" width="100%" bgcolor="#ECECEC" nowrap><img border="0" src="http://www.stephenlloydtraining.co.uk/images/title.gif" width="230" height="155" alt="Stephen Lloyd Training"> <p class="SideBarLink" style="margin-top : 0"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'Go to the Stephen Lloyd Training home page'; return true;" onmouseout="window.status = ''; return true;" title="Go to the Stephen Lloyd Training home page" hidefocus="" target="_top" href="index.htm">Home</a></p> <p class="SideBarLink"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'A list of some of our recent clients'; 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return true;" onmouseout="window.status = ''; return true;" title="Details of our open course venues" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/venues.htm">Open course venues</a></p> <p class="SideBarLink"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'Information on how to book courses with Stephen Lloyd Training'; return true;" onmouseout="window.status = ''; return true;" title="Information on how to book courses with Stephen Lloyd Training" hidefocus="" target="_top" href="booking.htm">Booking</a></p> <p class="SideBarLink"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'Contact us by e-mail, phone or post'; return true;" onmouseout="window.status = ''; return true;" title="Contact us by e-mail, phone or post" hidefocus="" target="_top" href="contact.htm">Contact us</a></p> </td> </tr> <tr> <td valign="bottom"> <p class="Contact">Tel: 01364 652845</p> <p class="Contact">Fax: 01364 653578</p> <p class="Contact" style="margin-bottom:20"><a class="ContactLink" onmouseover="window.status = 'Send us an e-mail'; return true;" onmouseout="window.status = ''; return true;" href="mailto:enquiries@stephenlloydtraining.co.uk">enquiries@stephenlloydtraining.co.uk</a></p> </td> </tr> </table> </td> <td valign="top" align="left" width="99%" height="28" bgcolor="#FFFFFF" nowrap style="background-image: url('http://www.stephenlloydtraining.co.uk/images/top.gif'); background-repeat: repeat-x; background-position: top"><img border="0" src="http://www.stephenlloydtraining.co.uk/images/curve.gif" width="12" height="28"></td> </tr> <tr> <td valign="top" align="left" width="99%" height="100%" bgcolor="#clrpageback" nowrap> <table width="100%" height="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#clrpageback"> <tr> <td colspan="3" height="1%" width="100%" bgcolor="#FFFFFF"> <p class="callus">Tel: 01364 652845</p> </td> </tr> <tr> <td rowspan="2" height="100%" width="5%" bgcolor="#FFFFFF"> </td> <td valign="top" align="left" height="100%" width="70%" bgcolor="#FFFFFF"> <p class="Title">The Letter Writer</p> <p class="Body">Letters and e-mails are essential business tools, and this course will help you to ensure that yours make the right impression and get the right results. It provides valuable guidance on modern practice, writing techniques, good business style, common errors and technical issues. This, together with relevant exercises and individual support, will enable you to develop the skills and confidence of a professional communicator.</p> <p class="BodyWideSpace">Your course manual - the <i>Desktop Guide to Writing Letters and E-mails</i> - will become a valuable reference book when you return to the office. It describes all the topics in detail and includes quick-reference sections and useful checklists. You will also be entitled to one year of post-course support via e-mail, giving you access to further help and advice.</p> <div align="center"> <table border="0" width="80%" style="border: 1 solid #C0C0C0; background-color: #FFFFF0; margin-top: 26; margin-bottom: 36"> <tr> <td> <p class="body" style="margin: 12; color: #808080">In February 2011 Stephen Lloyd was interviewed by Financial Times journalist Rhymer Rigby about how to write a successful covering letter. For the full article please go to <a class="BodyLink" onmouseover="window.status = 'Financial Times web-site'; return true;" onmouseout="window.status = ''; return true;" title="Financial Times web-site" hidefocus="" target="_top" href="http://www.ft.com">www.ft.com</a> and search for “The careerist: Writing a covering letter”.</p> </td> </tr> </table> </div> <p class="Heading">The details</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/pencilandpaper.jpg" width="72" height="73" alt="Course details"></td> <td width="70%"> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Summary</p> <ul class="Body" style="color: #FF3300; margin-top: 0; margin-bottom: 2" type="square"> <li> <p class="Body">1 day</p> </li> <li> <p class="Body">9.30 am–5.00 pm</p> </li> <li> <p class="Body">Small groups</p> </li> <li> <p class="Body">Certificates</p> </li> <li> <p class="Body">A year of free support</p> </li> <li> <p class="Body">£395.00 + VAT</p> </li> <li> <p class="Body">A 20% discount is available to charities and local authorities</p> </li> </ul> </td> <td width="29%" valign="top"> <p class="LinkButton"><a class="LinkButton" onmouseover="window.status = 'Book an open course on-line'; return true;" onmouseout="window.status = ''; return true;" title="Book an open course on-line" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/bookonline.htm?2"><img src="http://www.stephenlloydtraining.co.uk/images/bookbutton.gif" width="128" height="17" alt="Book on-line" style="margin-left: 16; margin-right: 8; margin-top: 10; margin-bottom: 8" border="0"></a></p> <p class="LinkButton"><a class="LinkButton" onmouseover="window.status = 'Details of our open course venues'; return true;" onmouseout="window.status = ''; return true;" title="Details of our open course venues" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/venues.htm"><img src="http://www.stephenlloydtraining.co.uk/images/wherebutton.gif" width="128" height="17" alt="Course venues" style="margin-left: 16; margin-right: 8; margin-top: 0; margin-bottom: 8" border="0"></a></p> <p class="LinkButton"><a class="LinkButton" onmouseover="window.status = 'Dates of forthcoming open courses'; return true;" onmouseout="window.status = ''; return true;" title="Dates of forthcoming open courses" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/dates.htm"><img src="http://www.stephenlloydtraining.co.uk/images/datesbutton.gif" width="128" height="17" alt="View all course dates" style="margin-left: 16; margin-right: 8; margin-top: 0; margin-bottom: 8" border="0"></a></p> <p class="SmallQuote">"A great course. I enjoyed it and learnt a lot."</p> <p class="SmallQuoteAttribute">Lynnette Bruynius<br> Legal PA<br> EMW Law</p> </td> </tr> <tr> <td> </td> <td valign="top" align="left"> <p class="SubTitle"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Locations and dates</p> <div style="margin-left: 2em" class="Body" style="color: #FF3300; margin-top: 0; margin-bottom: 2" type="square"> <script type="text/javascript" language="javascript"> WriteCourseInfo ("<a class=\"BodyLink\" onmouseover=\"window.status = 'Details of this venue'; return true;\" onmouseout=\"window.status = ''; return true;\" title=\"Details of this open course venue\" hidefocus=\"\" target=\"_top\" href=\"./lc.htm\">London, Lion Court<\/a>", "23 January 2012", 23, 2, 2012, 0, ""); </script> <noscript> <ul style="margin-left: -2em"> <li> <p class="Body"><a class="BodyLink" onmouseover="window.status = 'Details of this open course venue, including a map and hotel list'; return true;" onmouseout="window.status = ''; return true;" title="Details of this open course venue, including a map and hotel list" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/lc.htm">London, Lion Court</a> : 23 January 2012</p> </li> <li style="list-style: none"> <script type="text/javascript" language="javascript"> WriteCourseInfo ("<a class=\"BodyLink\" onmouseover=\"window.status = 'Details of this venue'; return true;\" onmouseout=\"window.status = ''; return true;\" title=\"Details of this open course venue\" hidefocus=\"\" target=\"_top\" href=\"./lc.htm\">London, Lion Court<\/a>", "25 April 2012", 25, 4, 2012, 0, ""); </script> <noscript> <ul style="margin-left: -2em"> <li> <p class="Body"><a class="BodyLink" onmouseover="window.status = 'Details of this open course venue, including a map and hotel list'; return true;" onmouseout="window.status = ''; return true;" title="Details of this open course venue, including a map and hotel list" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/lc.htm">London, Lion Court</a> : 25 April 2012</p> </li> <li style="list-style: none"> <script type="text/javascript" language="javascript"> WriteCourseInfo ("<a class=\"BodyLink\" onmouseover=\"window.status = 'Details of this venue'; return true;\" onmouseout=\"window.status = ''; return true;\" title=\"Details of this open course venue\" hidefocus=\"\" target=\"_top\" href=\"./lc.htm\">London, Lion Court<\/a>", "19 July 2012", 19, 7, 2012, 0, ""); </script> <noscript> <ul style="margin-left: -2em"> <li> <p class="Body"><a class="BodyLink" onmouseover="window.status = 'Details of this open course venue, including a map and hotel list'; return true;" onmouseout="window.status = ''; return true;" title="Details of this open course venue, including a map and hotel list" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/lc.htm">London, Lion Court</a> : 19 July 2012</p> </li> </ul> </noscript></li> </ul> </noscript></li> </ul> </noscript></div> </td> </tr> </table> <p class="Heading">Course programme</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left" rowspan="4"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/clock.jpg" width="72" height="73" alt="Course programme"></td> <td width="70%"> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Overview</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 10" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>The changing roles of letters and e-mails</b></p> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Letter or e-mail - which is appropriate?</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">What is your subject?</p> </li> <li class="ProgBody"> <p class="ProgBody">How formal do you want to be?</p> </li> <li class="ProgBody"> <p class="ProgBody">How urgent is your message?</p> </li> <li class="ProgBody"> <p class="ProgBody">When is telephoning better?</p> </li> </ul> </li> </ul> </td> </tr> <tr> <td width="70%"><br>  <br> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Writing letters</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 10" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>The conventions</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Layout</p> </li> <li class="ProgBody"> <p class="ProgBody">Salutations</p> </li> <li class="ProgBody"> <p class="ProgBody">Closes</p> </li> <li class="ProgBody"> <p class="ProgBody">Postscripts</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Creating a clear and logical structure</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Essential principles</p> </li> <li class="ProgBody"> <p class="ProgBody">Useful models for structuring letters</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Making a strong start</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Writing opening sentences</p> </li> <li class="ProgBody"> <p class="ProgBody">Discussion of various approaches</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Good business style</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Matching your tone to the reader and the purpose</p> </li> <li class="ProgBody"> <p class="ProgBody">Choosing and using words with care</p> </li> <li class="ProgBody"> <p class="ProgBody">Side-stepping jargon and overworked phrases</p> </li> <li class="ProgBody"> <p class="ProgBody">Reviewing sentence length and structure</p> </li> <li class="ProgBody"> <p class="ProgBody">Ensuring consistency</p> </li> <li class="ProgBody"> <p class="ProgBody">Avoiding ambiguity</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Coming to a good end</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Techniques for strong endings</p> </li> <li class="ProgBody"> <p class="ProgBody">How to test your endings</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Guidelines for specific types of letter</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Promoting products and services</p> </li> <li class="ProgBody"> <p class="ProgBody">Being persuasive</p> </li> <li class="ProgBody"> <p class="ProgBody">Responding to complaints</p> </li> <li class="ProgBody"> <p class="ProgBody">Providing information</p> </li> <li class="ProgBody"> <p class="ProgBody">Asking for action</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Exercises and feedback</b></p> </li> </ul> </td> </tr> <tr> <td width="70%"><br>  <br> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Writing e-mails</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 10" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>Why e-mail is a special case</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">How e-mail differs from other documents</p> </li> <li class="ProgBody"> <p class="ProgBody">The potential pitfalls</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Guidelines for effective e-mails</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Using the subject line well</p> </li> <li class="ProgBody"> <p class="ProgBody">Thinking about structure</p> </li> <li class="ProgBody"> <p class="ProgBody">Taking care over tone</p> </li> <li class="ProgBody"> <p class="ProgBody">Getting your message across clearly and succinctly</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Common questions answered</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">How should I begin an e-mail - Hi, Good morning, Dear John?</p> </li> <li class="ProgBody"> <p class="ProgBody">How much can I say?</p> </li> <li class="ProgBody"> <p class="ProgBody">Can I use headings?</p> </li> <li class="ProgBody"> <p class="ProgBody">When should I use an attachment?</p> </li> <li class="ProgBody"> <p class="ProgBody">How should I end an e-mail - Cheers, Yours, Kind regards?</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Technical topics</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Plain text or HTML format?</p> </li> <li class="ProgBody"> <p class="ProgBody">Design and layout</p> </li> <li class="ProgBody"> <p class="ProgBody">E-mail security</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Exercises and feedback</b></p> </li> </ul> </td> </tr> <tr> <td width="70%"><br>  <br> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Revising the essentials</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 10" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>Grammar</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">The good grammar guide</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Punctuation</b></p> <ul class="ProgBody" style="color: #000000; 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