Press Release Writing course - Stephen Lloyd Training

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return true;" onmouseout="window.status = ''; return true;" href="mailto:enquiries@stephenlloydtraining.co.uk">enquiries@stephenlloydtraining.co.uk</a></p> </td> </tr> </table> </td> <td valign="top" align="left" width="99%" height="28" bgcolor="#FFFFFF" nowrap style="background-image: url('http://www.stephenlloydtraining.co.uk/images/top.gif'); background-repeat: repeat-x; background-position: top"><img border="0" src="http://www.stephenlloydtraining.co.uk/images/curve.gif" width="12" height="28"></td> </tr> <tr> <td valign="top" align="left" width="99%" height="100%" bgcolor="#clrpageback" nowrap> <table width="100%" height="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#clrpageback"> <tr> <td colspan="3" height="1%" width="100%" bgcolor="#FFFFFF"> <p class="callus">Tel: 01364 652845</p> </td> </tr> <tr> <td rowspan="2" height="100%" width="5%" bgcolor="#FFFFFF"> </td> <td valign="top" align="left" height="100%" width="70%" bgcolor="#FFFFFF"> <p class="Title">Press Release Writing</p> <p class="Body">Journalists are bombarded with press releases. Most they ignore. To command attention you must submit the right story in the right way. When you do, the results can be spectacular. That’s why talented press officers are always in demand.</p> <p class="BodyWideSpace">This course will help you to ensure that your press releases get results. It will show you how to identify news stories, angle them for different media (including the web) and write in a lively, engaging style. You will learn to structure press releases for maximum impact, to prepare effective quotes, to handle interviews and to meet journalists’ needs.</p> <p class="BodyWideSpace">To help you develop your skills further you will receive a year of free support from your tutor and a detailed course manual, packed with tips and professional techniques.</p> <p class="Heading">The details</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/pencilandpaper.jpg" width="72" height="73" alt="Course details"></td> <td width="70%"> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Summary</p> <ul class="Body" style="color: #FF3300; margin-top: 0; margin-bottom: 2" type="square"> <li> <p class="Body">1 day</p> </li> <li> <p class="Body">9.30 am–5.00 pm</p> </li> <li> <p class="Body">Small groups</p> </li> <li> <p class="Body">Certificates</p> </li> <li> <p class="Body">A year of free support</p> </li> <li> <p class="Body">£395.00 + VAT</p> </li> <li> <p class="Body">A 20% discount is available to charities and local authorities</p> </li> </ul> </td> <td width="29%" valign="top"> <p class="LinkButton"><a class="LinkButton" onmouseover="window.status = 'Book an open course on-line'; return true;" onmouseout="window.status = ''; return true;" title="Book an open course on-line" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/bookonline.htm?4"><img src="http://www.stephenlloydtraining.co.uk/images/bookbutton.gif" width="128" height="17" alt="Book on-line" style="margin-left: 16; margin-right: 8; margin-top: 10; margin-bottom: 8" border="0"></a></p> <p class="LinkButton"><a class="LinkButton" onmouseover="window.status = 'Details of our open course venues'; return true;" onmouseout="window.status = ''; return true;" title="Details of our open course venues" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/venues.htm"><img src="http://www.stephenlloydtraining.co.uk/images/wherebutton.gif" width="128" height="17" alt="Course venues" style="margin-left: 16; margin-right: 8; margin-top: 0; margin-bottom: 8" border="0"></a></p> <p class="LinkButton"><a class="LinkButton" onmouseover="window.status = 'Dates of forthcoming open courses'; return true;" onmouseout="window.status = ''; return true;" title="Dates of forthcoming open courses" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/dates.htm"><img src="http://www.stephenlloydtraining.co.uk/images/datesbutton.gif" width="128" height="17" alt="View all course dates" style="margin-left: 16; margin-right: 8; margin-top: 0; margin-bottom: 8" border="0"></a></p> <p class="SmallQuote">"The course gave me many valuable insights. I can now prepare strong press releases that really do work."</p> <p class="SmallQuoteAttribute">Fran Balko<br> PR Assistant<br> The Bespoke Agency</p> </td> </tr> <tr> <td> </td> <td valign="top" align="left"> <p class="SubTitle"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Locations and dates</p> <ul class="Body" style="color: #FF3300; margin-top: 0; margin-bottom: 2" type="square"> <li> <p class="Body"><font color="#A0A0A0">Please call for course dates</font></p> </li> </ul> </td> </tr> </table> <p class="Heading">Course programme</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left" rowspan="4"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/clock.jpg" width="72" height="73" alt="Course programme"></td> <td width="70%"> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Morning session</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 10" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>Introduction</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">The importance of reputation management</p> </li> <li class="ProgBody"> <p class="ProgBody">The purpose of a press release</p> </li> <li class="ProgBody"> <p class="ProgBody">The advantages of a press release</p> </li> <li class="ProgBody"> <p class="ProgBody">Why journalists and press officers need each other</p> </li> <li class="ProgBody"> <p class="ProgBody">The differing needs of press, TV, radio, and news websites</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Is it news?</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">What makes a news story?</p> </li> <li class="ProgBody"> <p class="ProgBody">The difference between news, features and advertising</p> </li> <li class="ProgBody"> <p class="ProgBody">Why using a ‘non-story’ can be damaging</p> </li> <li class="ProgBody"> <p class="ProgBody">The power of human interest</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Structuring your press release</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Formatting</p> </li> <li class="ProgBody"> <p class="ProgBody">Using the inverted pyramid structure</p> </li> <li class="ProgBody"> <p class="ProgBody">Keeping your release brief and accessible</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Writing the story</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Knowing your audience</p> </li> <li class="ProgBody"> <p class="ProgBody">Identifying key messages and spokespeople</p> </li> <li class="ProgBody"> <p class="ProgBody">Giving your release a title</p> </li> <li class="ProgBody"> <p class="ProgBody">Getting your core information across – using the 5 Ws</p> </li> <li class="ProgBody"> <p class="ProgBody">Writing in a lively, engaging style</p> </li> <li class="ProgBody"> <p class="ProgBody">Using quotations effectively</p> </li> </ul> </li> </ul> </td> </tr> <tr> <td width="70%"><br>  <br> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Afternoon session</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 10" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>Preparing the other elements</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Incorporating your logo</p> </li> <li class="ProgBody"> <p class="ProgBody">Adding contact details</p> </li> <li class="ProgBody"> <p class="ProgBody">Using ‘notes to editors’ to give further information, web links, photo opportunities, invitations, etc</p> </li> <li class="ProgBody"> <p class="ProgBody">Writing your organisation’s ‘boilerplate’</p> </li> <li class="ProgBody"> <p class="ProgBody">Illustrating your press release</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Distributing the press release</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Checks to make before you distribute</p> </li> <li class="ProgBody"> <p class="ProgBody">Timing – points to consider</p> </li> <li class="ProgBody"> <p class="ProgBody">Using an embargo</p> </li> <li class="ProgBody"> <p class="ProgBody">Targeting named journalists</p> </li> <li class="ProgBody"> <p class="ProgBody">Getting the most out of your story – publishing online and in newsletters</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Following up</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Contacting journalists – approaches that work</p> </li> <li class="ProgBody"> <p class="ProgBody">Meeting journalists – essential preparations</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Learning from experience</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Evaluating the results</p> </li> <li class="ProgBody"> <p class="ProgBody">Identifying the lessons</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Further development</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Reference sources</p> </li> <li class="ProgBody"> <p class="ProgBody">Post-course support</p> </li> </ul> </li> </ul> </td> </tr> <tr> <td valign="top" align="left"> <div class="Body" style="margin-left:25px; width:500px;"> <p class="Body" style="font-size:100%">This is a very practical course, with plenty of examples and exercises. Delegates will have the opportunity to write a press release from scratch and assess it against criteria they have developed during the day.</p> </div> </td> </tr> <tr> <td colspan="2" valign="top" align="right"><a class="BodyLink" onmouseover="window.status = 'Information on how to book courses with Stephen Lloyd Training'; return true;" onmouseout="window.status = ''; return true;" title="Information on how to book courses with Stephen Lloyd Training" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/booking.htm"><img src="http://www.stephenlloydtraining.co.uk/images/howtobookbutton.gif" width="101" height="17" alt="How to book" style="margin-left: 16; margin-right: 8; margin-top: 10; margin-bottom: 8" border="0"></a></td> </tr> </table> </td> <td rowspan="2" height="100%" width="5%" bgcolor="#FFFFFF" valign="top" align="right"><img border="0" src="http://www.stephenlloydtraining.co.uk/images/printer.gif" alt="Click to print this page" width="23" height="22" style="margin-right: 18;" onclick="PrintPage();" onmouseover="window.status = 'Click to print this page'; return true;" onmouseout="window.status = ''; return true;"></td> </tr> <tr> <td valign="bottom" align="center" width="70%" bgcolor="#FFFFFF"> <p style="margin-top: 0; margin-bottom: 0"> </p> <hr color="#A0A0A0" style="height:1px;"> <p class="footer">Please send comments or questions about this site to the <a class="footerlink" onmouseover="window.status = 'E-mail the Stephen Lloyd Training web master'; return true;" onmouseout="window.status = ''; return true;" href="mailto:webmaster@stephenlloydtraining.co.uk">Stephen Lloyd Training webmaster</a>.   <a class="footerlink" onmouseover="window.status = 'Your privacy is important to us - read our privacy policy'; return true;" onmouseout="window.status = ''; return true;" title="Your privacy is important to us - read our privacy policy" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/privacy.htm">Our privacy policy</a></p> </td> </tr> </table> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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