Proposal Writing course - Stephen Lloyd Training

<body topmargin="0" leftmargin="0" link="#2942BD" vlink="#clrvlink"> <table width="100%" height="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#clrpageback"> <tr> <td valign="top" align="left" width="200" height="100%" bgcolor="#ECECEC" rowspan="2" nowrap> <table bgcolor="#ECECEC" cellspacing="0" cellpadding="0" border="0" width="100%" height="100%"> <tr> <td valign="top" align="left" width="100%" bgcolor="#ECECEC" nowrap><img border="0" src="http://www.stephenlloydtraining.co.uk/images/title.gif" width="230" height="155" alt="Stephen Lloyd Training"> <p class="SideBarLink" style="margin-top : 0"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'Go to the Stephen Lloyd Training home page'; return true;" onmouseout="window.status = ''; return true;" title="Go to the Stephen Lloyd Training home page" hidefocus="" target="_top" href="index.htm">Home</a></p> <p class="SideBarLink"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'A list of some of our recent clients'; 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return true;" onmouseout="window.status = ''; return true;" title="Details of our open course venues" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/venues.htm">Open course venues</a></p> <p class="SideBarLink"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'Information on how to book courses with Stephen Lloyd Training'; return true;" onmouseout="window.status = ''; return true;" title="Information on how to book courses with Stephen Lloyd Training" hidefocus="" target="_top" href="booking.htm">Booking</a></p> <p class="SideBarLink"><img style="margin-left: 16" src="http://www.stephenlloydtraining.co.uk/images/whiteblob.gif">  <a class="SideBarLink" onmouseover="window.status = 'Contact us by e-mail, phone or post'; return true;" onmouseout="window.status = ''; return true;" title="Contact us by e-mail, phone or post" hidefocus="" target="_top" href="contact.htm">Contact us</a></p> </td> </tr> <tr> <td valign="bottom"> <p class="Contact">Tel: 01364 652845</p> <p class="Contact">Fax: 01364 653578</p> <p class="Contact" style="margin-bottom:20"><a class="ContactLink" onmouseover="window.status = 'Send us an e-mail'; return true;" onmouseout="window.status = ''; return true;" href="mailto:enquiries@stephenlloydtraining.co.uk">enquiries@stephenlloydtraining.co.uk</a></p> </td> </tr> </table> </td> <td valign="top" align="left" width="99%" height="28" bgcolor="#FFFFFF" nowrap style="background-image: url('http://www.stephenlloydtraining.co.uk/images/top.gif'); background-repeat: repeat-x; background-position: top"><img border="0" src="http://www.stephenlloydtraining.co.uk/images/curve.gif" width="12" height="28"></td> </tr> <tr> <td valign="top" align="left" width="99%" height="100%" bgcolor="#clrpageback" nowrap> <table width="100%" height="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#clrpageback"> <tr> <td colspan="3" height="1%" width="100%" bgcolor="#FFFFFF"> <p class="callus">Tel: 01364 652845</p> </td> </tr> <tr> <td rowspan="2" height="100%" width="5%" bgcolor="#FFFFFF"> </td> <td valign="top" align="left" height="100%" width="70%" bgcolor="#FFFFFF"> <p class="Title">Writing Bids & Proposals</p> <p class="Body">Writing effective bids and proposals takes skill and care. This course is designed to maximise your chances of success. Taught by an experienced bid writer, its detailed programme provides valuable insights and powerful techniques.</p> <p class="BodyWideSpace">The focus is on helping your staff to master the elements for writing a successful bid or proposal. These include understanding your customer’s needs; providing full information in the required format; demonstrating how you can add value; showcasing your strengths; writing persuasively; generating a sense of excitement, and more.</p> <p class="BodyWideSpace">To make the training directly relevant to your organisation we can tailor it for you. This can include reviewing past bids to identify strengths and weaknesses and designing a course to match the needs of your bid writers.</p> <p class="BodyWideSpace">The course programme that is given below is for a one-day workshop. It shows the generic topics and then gives examples of some of the additional elements that can be included in the training.</p> <p class="Heading">The details</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/pencilandpaper.jpg" width="72" height="73" alt="Course details"></td> <td width="60%"> <p class="SubTitle" style="margin-top:6"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Style of training</p> <p class="Body">We recommend a workshop-style course, with plenty of opportunities for questions, discussion and practice. Using bids or proposals from your organisation as examples and exercises will make the training particularly effective.</p> </td> <td width="39%" valign="top" rowspan="3" style="padding-left:70"> <p class="SmallQuote">"It was a very successful day and everyone came away full of enthusiasm. As a result of it we are reconsidering our whole approach to the proposal process."</p> <p class="SmallQuoteAttribute">Mark Jones<br> Manager of Proposals<br> INTECSEA<br> WorleyParsons Group</p> <p class="SmallQuote">"This course provides great insight into the complexities of the tendering process. It is delivered succinctly and clearly and is easily applicable to any industry sector. I thoroughly enjoyed it and would recommend it to anyone who wishes to learn to write winning proposals."</p> <p class="SmallQuoteAttribute">Nameer Rattansi<br> Bid Manager UK & Ireland<br> Sitel</p> </td> </tr> <tr> <td> </td> <td valign="top" align="left"> <p class="SubTitle"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Post-course support</p> <p class="Body">We recognise that questions do not always occur to people during training, so we provide every participant on our workshops with a year of post-course support by e-mail. This gives them the opportunity to ask as many additional questions as they wish and so continue to build their skills and confidence. There is no additional charge for this service.</p> </td> </tr> <tr> <td> </td> <td valign="top" align="left"> <p class="SubTitle"><img src="http://www.stephenlloydtraining.co.uk/images/subtitle.gif"> Locations and costs</p> <p class="Body">We can provide this workshop anywhere in the UK and across the world. The cost will depend on the location and the length of workshop you require. To discuss your needs and get an immediate quote please call us on 01364 652845 or e-mail <a class="BodyLink" onmouseover="window.status = 'Send us an e-mail'; return true;" onmouseout="window.status = ''; return true;" href="mailto:enquiries@stephenlloydtraining.co.uk">enquiries@stephenlloydtraining.co.uk</a></p> </td> </tr> </table> <p class="Heading">Course programme</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left" rowspan="3"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/clock.jpg" width="72" height="73" alt="Course programme"></td> <td width="70%"> <ul class="ProgBody" style="color: #FF7300; margin-top: 4; margin-left: 16" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>Introduction</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">What’s at stake?</p> </li> <li class="ProgBody"> <p class="ProgBody">How this course will increase your chances of winning</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>The winner’s checklist</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">The winning mindset</p> </li> <li class="ProgBody"> <p class="ProgBody">Understanding the reader</p> </li> <li class="ProgBody"> <p class="ProgBody">Meeting the need</p> </li> <li class="ProgBody"> <p class="ProgBody">Following instructions</p> </li> <li class="ProgBody"> <p class="ProgBody">Sounding dependable and professional</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Identifying the customer’s needs</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Creating an outline</p> </li> <li class="ProgBody"> <p class="ProgBody">Understanding what is wanted</p> </li> <li class="ProgBody"> <p class="ProgBody">Learning from the evaluation criteria</p> </li> <li class="ProgBody"> <p class="ProgBody">Seeking clarification</p> </li> <li class="ProgBody"> <p class="ProgBody">Handling pre-bid briefings</p> </li> <li class="ProgBody"> <p class="ProgBody">Being clear about what you can offer</p> </li> <li class="ProgBody"> <p class="ProgBody">Managing the gaps creatively</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Developing your proposition</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">What are you really offering?</p> </li> <li class="ProgBody"> <p class="ProgBody">The difference between benefits and features</p> </li> <li class="ProgBody"> <p class="ProgBody">Why benefits are everything</p> </li> <li class="ProgBody"> <p class="ProgBody">Listing the direct benefits</p> </li> <li class="ProgBody"> <p class="ProgBody">Incorporating the features</p> </li> <li class="ProgBody"> <p class="ProgBody">Adding value</p> </li> <li class="ProgBody"> <p class="ProgBody">Identifying your USPs and keeping them visible</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Researching and planning</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Anticipating and answering objections</p> </li> <li class="ProgBody"> <p class="ProgBody">Analysing the competition to gain advantage</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Structuring your bid</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Essential principles</p> </li> <li class="ProgBody"> <p class="ProgBody">Following a prescribed structure</p> </li> <li class="ProgBody"> <p class="ProgBody">Using a template</p> </li> <li class="ProgBody"> <p class="ProgBody">Using a standard structure</p> </li> <li class="ProgBody"> <p class="ProgBody">Developing your own structure</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Writing with impact</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Getting the tone right</p> </li> <li class="ProgBody"> <p class="ProgBody">Using a clear, straightforward style</p> </li> <li class="ProgBody"> <p class="ProgBody">Keeping it concise and focused</p> </li> <li class="ProgBody"> <p class="ProgBody">Avoiding ambiguity</p> </li> <li class="ProgBody"> <p class="ProgBody">Using headings and bullets effectively</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Choosing persuasive language</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">‘Warm’ words and ‘cold’ words</p> </li> <li class="ProgBody"> <p class="ProgBody">Finding the words that will help you achieve your objectives</p> </li> <li class="ProgBody"> <p class="ProgBody">Avoiding cliché, jargon and management-speak</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Writing an executive summary</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">The value of a summary</p> </li> <li class="ProgBody"> <p class="ProgBody">Judging what to include</p> </li> <li class="ProgBody"> <p class="ProgBody">Mentioning price</p> </li> <li class="ProgBody"> <p class="ProgBody">Keeping it brief</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Editing your bid</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Revisiting the evaluation criteria</p> </li> <li class="ProgBody"> <p class="ProgBody">Proofreading</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Further development</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Reference sources</p> </li> <li class="ProgBody"> <p class="ProgBody">Post-course support</p> </li> </ul> </li> </ul> </td> </tr> <tr> <td valign="top" align="left"> <div class="Body" style="margin-left:25px; width:500px;"> <p class="Body" style="font-size:100%"> </p> </div> </td> </tr> </table> <p class="Heading">Build your own workshop</p> <hr color="#ECECEC" style="height:1px;"> <table width="100%" cellspacing="0" cellpadding="0"> <tr> <td width="1%" valign="top" align="left" rowspan="4"><img style="margin-right: 16; margin-top: 8" border="0" src="http://www.stephenlloydtraining.co.uk/images/build.jpg" width="73" height="73" alt="Build your own workshop"></td> <td width="70%"> <p class="ProgBody" style="margin-top:16">The length and content of this workshop can be tailored to match your needs. In addition to covering some or all of the topics given above, you may want to add topics that are particularly relevant to your organisation. Let us know what your needs are and we will design a programme to match. Here are a few examples of topics that can be included:</p> <ul class="ProgBody" style="color: #FF7300; margin-top: 4; margin-left: 16" type="square"> <li style="margin-top: 10"> <p class="ProgBody" style="margin-top: 10"><b>Managing a writing team</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">Selecting contributors and allocating tasks</p> </li> <li class="ProgBody"> <p class="ProgBody">Commissioning effectively</p> </li> <li class="ProgBody"> <p class="ProgBody">Setting deadlines</p> </li> <li class="ProgBody"> <p class="ProgBody">Reviewing progress</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Supplying a response matrix</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">How a matrix can help your proposal</p> </li> <li class="ProgBody"> <p class="ProgBody">Preparing a simple matrix</p> </li> </ul> </li> <li style="margin-top: 20"> <p class="ProgBody" style="margin-top: 20"><b>Preparing the cover letter</b></p> <ul class="ProgBody" style="color: #000000; list-style-type: disc; margin-top: 4; margin-left: 20px "> <li class="ProgBody"> <p class="ProgBody">What to say</p> </li> <li class="ProgBody"> <p class="ProgBody">What not to say</p> </li> </ul> </li> </ul> </td> </tr> <tr> <td valign="top" align="left"> <div class="Body" style="margin-left:25px; width:500px;"> <p class="Body" style="font-size:100%"> </p> </div> </td> </tr> </table> </td> <td rowspan="2" height="100%" width="5%" bgcolor="#FFFFFF" valign="top" align="right"><img border="0" src="http://www.stephenlloydtraining.co.uk/images/printer.gif" alt="Click to print this page" width="23" height="22" style="margin-right: 18;" onclick="PrintPage();" onmouseover="window.status = 'Click to print this page'; return true;" onmouseout="window.status = ''; return true;"></td> </tr> <tr> <td valign="bottom" align="center" width="70%" bgcolor="#FFFFFF"> <p style="margin-top: 0; margin-bottom: 0"> </p> <hr color="#A0A0A0" style="height:1px;"> <p class="footer">Please send comments or questions about this site to the <a class="footerlink" onmouseover="window.status = 'E-mail the Stephen Lloyd Training web master'; return true;" onmouseout="window.status = ''; return true;" href="mailto:webmaster@stephenlloydtraining.co.uk">Stephen Lloyd Training webmaster</a>.   <a class="footerlink" onmouseover="window.status = 'Your privacy is important to us - read our privacy policy'; return true;" onmouseout="window.status = ''; return true;" title="Your privacy is important to us - read our privacy policy" hidefocus="" target="_top" href="http://www.stephenlloydtraining.co.uk/privacy.htm">Our privacy policy</a></p> </td> </tr> </table> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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