Tel: 01364 652845
The dictionary defines a copywriter as a person who writes the text of marketing and promotional material. But this gives no sense of the craft and creativity that goes into preparing effective copy.
On this one-day copywriting course you will discover the crucial role of benefits and USPs; you will learn how to structure copy for different situations; and you will be encouraged to explore words and creative ways to make them work.
You will receive a useful manual too, packed with expert advice, and have a year of free support to help you build your skills. But, most importantly, you will learn how to grab a reader’s attention and get your messages across in a fresh and effective way.
By the end of this course you will be able to:
Knowing your business
The importance of benefits and USPs
Structuring your copy
Creating powerful headlines
Writing effective sales letters and emails
Writing effective catalogue copy
Writing effective web copy
Getting the response
Improving your copy
The Copywriting course is available both as an open course and as an in-house course, which we would run at your premises.
For further details about open Copywriting courses, including pricing and a list of venues and dates of upcoming courses,. For more information about the in-house Copywriting course, .
Venues and dates
Please call for course dates
The Copywriting course calendar
To book a course on-line simply click the date that interests you.
Running the Copywriting course in-house
The Copywriting course can be run as in-house training anywhere in the world. If you have a group of staff who need the same skills, this option is convenient and cost-effective. It is powerful too, because we can provide a course that is specifically designed to achieve your objectives.
Tailored to your needs
The standard programme is available as in-house training, but you may prefer us to tailor it to match the needs of your staff and your organisation. Tailoring can include:
An in-house course is fully flexible. Tell us what you want to achieve and we will work with you to design a course to match. Tell us when you would like to run the course and we will find a date that suits you.
Every course we run comes with a year of free support for each participant. We recognise that people do not think of every question on the day of the training. Our support service gives them the opportunity to ask their tutor an unlimited number of questions in the year following the course. In this way they continue to build their skills and confidence.
Ask us for a quotation
The cost of an in-house course depends on a number of things, including its length, its location and how much preparation we need to do. We can readily give you a quotation, so please contact us to discuss your needs.