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Our Courses
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CopywritingThe dictionary defines a copywriter as a person who writes the text of marketing and promotional material. But this gives no sense of the craft and creativity that goes into preparing effective copy. On this one-day copywriting course you will discover the crucial role of benefits and USPs; you will learn how to structure copy for different situations; and you will be encouraged to explore words and creative ways to make them work. You will receive a useful manual too, packed with expert advice, and have a year of free support to help you build your skills. But, most importantly, you will learn how to grab a reader’s attention and get your messages across in a fresh and effective way.
Learning objectivesBy the end of this course you will be able to:
Morning sessionIntroduction
Knowing your business
The importance of benefits and USPs
Structuring your copy
Style matters
Word magic
Afternoon sessionCreating powerful headlines
Writing effective sales letters and emails
Writing effective catalogue copy
Writing effective web copy
Getting the response
Improving your copy
Further development
More informationThe Copywriting course is available as an in-house course, which can be run face-to-face at your premises or virtually over Zoom. For more information, click here. Top of page... “I got a lot out of this course. It was great to have the opportunity to discuss copywriting techniques, practise them and get expert advice.” Ruth Bowie “Stephen Lloyd Training provided an in-house copywriting course specifically designed to meet our needs. The workshop was very successful, with all the delegates keen to put their learning into practice. I'm looking forward to working with Stephen Lloyd Training again.” Pam Renfrew Running the Copywriting course in-houseThe Copywriting course can be run as in-house training anywhere in the world, either at your premises or virtually over Zoom. If you have a group of staff who need the same skills, this option is convenient and cost-effective. It is powerful too, because we can provide a course that is specifically designed to achieve your objectives. Tailored to your needsThe standard programme is available as in-house training, but you may prefer us to tailor it to match the needs of your staff and your organisation. Tailoring can include:
FlexibilityAn in-house course is fully flexible. Tell us what you want to achieve and we will work with you to design a course to match. Tell us when you would like to run the course and we will find a date that suits you. Free supportEvery course we run comes with a year of free support for each participant. We recognise that people do not think of every question on the day of the training. Our support service gives them the opportunity to ask their tutor an unlimited number of questions in the year following the course. In this way they continue to build their skills and confidence. Ask us for a quotationThe cost of an in-house course depends on a number of things, including its length, its location and how much preparation we need to do. We can readily give you a quotation, so please contact us to discuss your needs. © 2024 Stephen Lloyd Training. All rights reserved. |
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