Tel: 01364 652845
Press Release Writing
Journalists are bombarded with press releases; most they ignore. To command attention, the right story must be submitted in the right way. When this happens, the results can be spectacular.
This in-house press release writing course will help your staff ensure that their announcements get results. It will show them how to identify news stories, angle them for different media (including the web) and write in a lively, engaging style.
They will learn to structure press releases for maximum impact, to prepare effective quotes, to handle interviews and to meet journalists’ needs.
This is a very practical course, with plenty of examples and exercises. Participants will have the opportunity to write a press release from scratch and assess it against criteria they have identified during the training.
To help them develop their skills further, they will receive a year of free support from their tutor and a detailed course manual, packed with tips and professional advice.
By the end of this course your staff will be able to:
Is it news?
Structuring your press release
Writing the story
Preparing the other elements
Distributing the press release
Learning from experience
The Press Release Writing course is available as an in-house course, which we would run at your premises. For more information,.
Running the Press Release Writing course in-house
The Press Release Writing course can be run as in-house training anywhere in the world. If you have a group of staff who need the same skills, this option is cost-effective and convenient.
Tailored to your needs
The length and content of this course can be tailored to match your needs. In addition to covering some or all of the topics given in the, you may want to add topics that are particularly relevant to your organisation.
An in-house course is fully flexible. Tell us what you want to achieve and we will work with you to design a course to match. Tell us when you would like to run it and we will find a date that suits you.
Every course we run comes with a year of free support for each participant. We recognise that people do not think of every question on the day of the training. Our support service gives them the opportunity to ask their tutor an unlimited number of questions in the year following the course. In this way they continue to build their skills and confidence.
Ask us for a quotation
The cost of an in-house course depends on a number of things, including its length, its location and how much preparation we need to do. We can readily give you a quotation, so please contact us to discuss your needs.